This award was received for the “Unlike any” campaign of Under Armour, where top 5 female athletes’ stories were recited as poetry.
Under Armour won the Gold award in the 'Best Press Event' category of the 2018 Ex awards- the world’s largest recognition program for experiential marketing. which has strengthened their presence in the fitness training domain. They have acquired many fitness companies like MapMyFitness, Endomondo, MyFitnessPal, etc. In 2007, they opened their first branded retail store in Annapolis, Maryland.
In 1998, they moved to a new headquarter and warehouse in Baltimore. is a multinational firm founded in 1996 by Kevin Plank which sells sports shoes, accessories and apparel.
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